About Three Pricing Strategies
Words are powerful, and it’s dangerous to ignore that power. For example, “inflammable” and “flammable” mean the same thing.“Strategy” and “tactics” however, don’t mean the
May 11, 2023
Words are powerful, and it’s dangerous to ignore that power. For example, “inflammable” and “flammable” mean the same thing.“Strategy” and “tactics” however, don’t mean the
When McDonald’s wanted to improve sales for their milkshakes, they made the mistake of trying to sell more by improving the flavor, texture, colors, toppings,
In some cases, it’s simply not reasonable to charge full price or expect monetary compensation at all. I’m not talking about total charity cases here.
Scope creep happens when the client decides to add new expectations of us after the deal was made. The project starts to grow or “creep”, with
You can base your price on the inputs, outputs, or outcomes (aka value). Declaring anything to be “the most ethical” way of doing things is
When you are employed, the talk you and your client need to have about the cost of your services is often delegated away from you, so