A ROI-based decision example
I got a proposal to pay €10k–€30k to speak at a world-renowned pricing conference. Should I? That’s what Terrapinn’s World EPA Congress charges. It’s pharma’s
June 4, 2025
I got a proposal to pay €10k–€30k to speak at a world-renowned pricing conference. Should I? That’s what Terrapinn’s World EPA Congress charges. It’s pharma’s
I’ve realized I don’t believe in “lead magnets”—those well-crafted, information-rich freebies meant to bribe people for their email. Their value was mainly in: – saving
What if, instead of selling your service, you started selling the cost of your absence? Hear me out: what if your fee was not so much
“What gets measured gets improved” Peter Drucker, probably I don’t have shareholders to impress or office politics to navigate, so I think of success as a measure of
I’ll admit it—my optimism might not always land. The whole raise your prices and you’ll be glad you did mantra? For some, it feels out of reach,
When we start our careers, most develop our professional vocabulary while employed, often mirroring what we hear from peers or supervisors. But that’s how we
If there’s no chance the client will pay close to what you’re asking, it’s important to figure that out quickly. However, I also know that
Alright now, I learned my lesson well,You can’t please everyoneSo you gotta please yourselfRicky Nelson It’s easy to find a reminder that, in business, it’s
If you are thinking “I can’t have any negotiating leverage – there are plenty of other people capable of solving that problem“, remember that replacing you
In self-defense classes, they teach you that when someone grabs you by the arm, the correct response is to ignore the immobilized limb and focus