The “50% Extra Free” Trick
It’s an inescapable truth that “50% extra free” means exactly the same thing as “discounted 33%”. Equally inescapable is the fact that the former feels
May 18, 2024
It’s an inescapable truth that “50% extra free” means exactly the same thing as “discounted 33%”. Equally inescapable is the fact that the former feels
No, I’m not being disingenuous – there IS a moment in the client-expert relationship where the best possible move is to propose switching to hourly. That moment
Everyone knows the meme “The less a client pays you, the more difficult and demanding they are going to act.” Now, I always remember my
Here are 5 good guidelines for structuring your retainers in a way that makes them be seen as highly desirable by all involved: Avoid the
I think I’ve always been annoyed with how often people quoted the K.I.S.S. principle, coined by an aircraft engineer almost 90 years ago. In theory, it’s
I used to be unsure about how much to charge because I always felt I needed more information. It’s always hard to say exactly how
Our worth in life, or at least the value of what we can do, is linked with what other people can rely on us to
The client said: “I’d like to know how many hours it takes you to do it. I like to be able to tell your costs
The man who has fed the chicken every day throughout its life, at last, wrings its neck instead, shows that more refined views as to
I’ve heard people dismiss the idea of pricing based on value, because the following message, even if 100% truthful, logical, and crafted using much more