Why is Value Pricing the Most Ethical
You can base your price on the inputs, outputs, or outcomes (aka value). Declaring anything to be “the most ethical” way of doing things is
May 11, 2023
You can base your price on the inputs, outputs, or outcomes (aka value). Declaring anything to be “the most ethical” way of doing things is
In order to do your job, you need to be able to talk to decision-makers and need to know that your opinion, including the value
Expectations dictate the level of client satisfaction. Of course, results have to be at least adequate for this to be true, but specialists often over-deliver on
Not every honest, down-to-earth attempt at pricing transparency turns out well. The following is a 100% real proposal for illustration services. The grand question for
“Should” is a verb used to say or ask what is the correct thing to do. This is dangerous – thinking about the value of service as
Usually, distinguishing symptoms clients are worried about from the actual underlying problems requires an analysis, which is a real job requiring compensation. This will chase away some
If you ever ended up in a situation where you want to get paid for advice, there is a fundamental question that needs to be answered first: what
If you met me four years ago and asked me what I did, I would have said “strategic marketing”. It was true then, and it
Not everyone wants or needs your 100%. I know that’s true, and yet I struggle with it because it hurts. It’s more fun to give yourself room
Even when your target market is well defined, not all clients are in the same amount of distress, not all know (or care) about essential details,