What Gets You Hired VS What Gets You Paid
Knowing your niche isn’t the same as knowing your market. A portraitist once told me he knew what his clients wanted: their picture taken. But
June 4, 2025
Knowing your niche isn’t the same as knowing your market. A portraitist once told me he knew what his clients wanted: their picture taken. But
Last week, a consultant sent me a 1200€ proposal she’d poured hours into. The client ghosted, then after a while said “we went with someone
Today, I again got asked the question “Should I niche down or stay a generalist.” It’s a classic for a reason – it seems to
The wonderful, liberating phrase “you can’t lose a client you never had” has a few less-than-obvious implications. You’ve probably heard somebody completely cluelessly say, “Well
When someone else lands a project you hoped for, it’s easy to think it was about price, connections, or skill. Often, it comes down to
The worst way to introduce clients to your value? Easy: sending unsolicited canvas messages to potential clients, along with files or links. You know, the: I hope
It used to be easy to find your competition—you just opened the Yellow Pages and checked who was listed. Clients did the same so if
My kid once chose a birthday venue that, on paper, ticks all the boxes. It was exciting enough but not dangerous, and both loud and
Let me set you up for a very short horror story. It was a dark and gloomy morning, I just presented the results and the
How do you name your pricing options in a sales proposal? To clarify: – The options are not just different in quantity, they are fundamentally