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Category: Value communication

Dostoyevski’s muse

Like any part of an author’s voice, artistic choices can be affected by strange and unexpected boundaries. When I was in high school, we always

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Subject to change

What new and exotic variation of a known thing looks vaguely like a crown, and changes people’s lives? If this was the 17th century, the

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Freeze!

Compared to stone, water is amazingly flexible, and you can do many useful things with it, but you cannot build with it. For all of

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Beyond the Value Horizon

“Pricing is actually pretty simple… Customers will not pay literally a penny more than the true value of the product.” – Ron Johnson Thing is,

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Fableburger

Once upon a time, a clever team of experts created a delicious but very special hamburger. It completely lacked conjugate linoleic acid, which they substituted with

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Mortis Portalis Tackulatum

The doctor sat back. ‘Fairly straightforward,’ he said, thinking quickly. ‘A case of mortis portalis tackulatum with complications.’ ‘What’s that mean?’ said Chidder. ‘In layman’s

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Verb Iceberg

How do you respond when someone asks you “what do you do?”.  If you are like most people, you will answer with a noun: I’m a

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NoisrevnI Inversion

It’s always good to talk about important things. Let me tell you something about the qualities of my best friend: he has two ears, two eyes,

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Value Simplified

The 99-cent double cheeseburger… to make it, you have to feed, raise and slaughter cows, grind their meat then freeze it and ship it to

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On Wishes and Cobras

“May your every wish be granted.”_Ancient Chinese curse Wishing is a dangerous business, especially when our context is so different from the one clients we

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